You may already understand the meanings of terms like responsive web design and SEO, but have you taken steps to be sure you are in sync with these concepts? If your website is the way you earn a living, or intend to, it has to be influenced by such concepts.
So…What IS Responsive Design?
If you are unaware of the meaning of responsive web design, it is very simple. It is just as it sounds, and is web design that makes each page of your website or blog look and function well and directly in response to the device on which it is seen. Your responsive website will look good on a desktop but also a smartphone or a tablet. It will automatically optimize the layout of a page, resizing, moving or even hiding content to ensure the best appearance and performance on the device.
In other words, responsive web design makes your site “mobile friendly” at all times.
In the recent past, a website owner had to have separate designs for mobile browsing, with the website visitor opting to use a mobile site when using a device other than the laptop or desktop. Thus, website owners used to require two or more URLs for the exact same material.
Today, responsive design guarantees a seamless transition from device to device, but it is more important to you than simple convenience. After all, the need to maintain only a single URL puts time in your hands, money in your pocket and boosts SEO exponentially. It also makes it possible to interact with the enormous mobile market, which is something you must plan on doing. So, if you wish to tap into, or grow your footing in the mobile market – responsive design is the only way to go.
Some Worthy Statistics
Here are some simple but infallible facts and statistics that emphasize the importance of ensuring your website design is responsive:
- More than 55% of web traffic is going to come from mobile devices (and nearly 60% of all American consumers own a smartphone capable of browsing).
- Mobile shopping is estimated to be done by more than 80% of all smartphone owners.
- Social media is one of the key activities done on mobile devices. If your SEO and/or marketing occurs on social media, and features links to your site (which it MUST), you are going to see an ongoing increase in mobile visits.
- Because responsive web design really optimizes any user’s experience, you won’t see people navigating away quickly, or after attempting to zoom, move or somehow use a desktop site on a mobile device. It is naturally going to improve your ranking and results, but also increase your conversion rates and cut “bounces” substantially.
- Mobile phone searching exceeded desktop searching in 2015. Google now uses single URLs, and your responsive site means your SEO efforts increase dramatically.
Now, think about this for a moment. Responsive design means one website to manage, improve and build. This saves you an immense amount of time and money. You enjoy a measurably higher ROI on every effort and get more accurate data thanks to that single stream of user data. Google is also now rewarding mobile friendliness in higher search engine ranking, too.
Read to learn more about responsive design? If so, Sync Interactive has web design as well as WordPress web design packages that can help you to enjoy the many immediate and long term benefits of making such an upgrade.