The online world has evolved beyond what could have been imagined since the first launch of the World Wide Web in the late 80’s. It’s used for research, businesses, online communities have formed, it connects the world – the list can go on. In fact, it’s still changing with new emerging technology and there is no reason for it to come to a halt any time soon.

But it’s not just the technology that’s constantly changing, the users are too. We are adapting, setting new norms and standards. Therefore, it’s vital that your web presence evolves alongside them, otherwise you risk getting left behind.

Here are 5 top points to consider when it comes to making your website outstanding:

1.Performance

Today’s users have little to no patience for slow load times. Poor performance steers away a visitor almost instantly. Speed is your first impression when a user lands on your website – it is the start of a great user experience.

2.User Experience or UX Design

For a long time, the design has been associated only with graphic design but more recently there has been a huge importance stressed on digital interactions and shifting the focus more on how the user will feel and experience when interacting with your site. This is done by taking out the time to get to know your customers’ behavior through collecting and analyzing data.

3.Design

Nowadays almost every of business has some kind of website put up but not all are functional or easy to move through. Great design doesn’t just look nice, it’s also about navigation, brand consistency, usability, and function – in all, it brings your brand to life creating an emotional connection to your audience.

4.Interactivity

The goal of interactivity is to make content engaging and relevant for customers that not only grabs their attention but also keeps it. There are a number of ways and accessible tools to keep your visitors engaged with you. Including but not limited to social media, chatbots, quizzes, contests and so forth. Interactivity is key to creating engagement.

5.Content

Quality of content – visuals are a powerful element to any website, good copy makes it easier to convey your message. Fresh, relevant content is important for yourself, your visitors and your Google ranking. Content is king.

At SYN Interactive we push you to strategically think about your web presence, refresh and update as often as you can and adapt to new methods and technologies. We encourage you to put your customers’ ever-evolving needs at the center of your decision-making process. This will result in your digital presence serving them not only today but also well into the future.

If you have any questions at all about how to stay ahead of your digital presence, get in touch with us now!