100 Years Of History
Coldwell Banker is unlike any other residential real estate franchise system in North America. Since 1906, the Coldwell Banker network now has a global presence across 51 countries and territories worldwide with over 100,000 sales professionals.
Coldwell Banker Prestige Realty is located in the heart of downtown Vancouver within Coal Harbour neighborhood. Their Real Estate and Property Management Professionals are experts in the metropolitan Vancouver regions – including but not limited to downtown Vancouver, Yaletown, Kitsilano, Coal Harbour, West End, Richmond, North Vancouver, and West Vancouver.
The Digital Challenge
In order to continue to thrive the giant network has had to adapt to the ever-evolving technological boom and embrace cutting-edge digital marketing strategies. Coldwell Banker Prestige Realty has partnered with SYN Interactive to help them connect with the local Vancouver community, to generate local impressions and local contacts. At first glance, they needed assistance with creating the right content for their social media and a strategy for attracting the right audience. This was achieved by creating and executing a social media content strategy and setting attainable goals.
At its core, Coldwell Banker Prestige Realty revolves around servicing their customers and customer satisfaction. Now taking a look at Vancouver’s real estate market today, we know most of the primary searches for home buyers and sellers begin online – traditional marketing methods could not place Coldwell Banker Prestige Realty in front of these potential buyers and sellers.
SYN Interactive was faced with the challenge of positioning Coldwell Banker Prestige Realty’s network in front of these potential clients using new age digital marketing. After conducting our own detailed market research, we worked closely with the Coldwell Banker Prestige Realty’s team to come up with a strategy.
With the use of creating captivating promotional videography to showcase the culture and support of the Coldwell Banker Prestige Realty’s office and leveraging our analytics and market research, it was made possible.
Social media platform management and growth is definitely time-consuming and sometimes overwhelming. SYN Interactive created a tailored social media strategy consistent to their branding and then executed the plan.
Our focus was not only to reach and target Vancouverites but to connect with them on a level that would appeal and meet their needs. This meant really connecting the Coldwell Banker Prestige Realty branding with the local Vancouver culture. By delivering creative and appealing content to the now defined Vancouver audience, we have increased Coldwell Banker Prestige Realty’s online presence.
We created audience targeted content that conveys their brand story and touched the hearts of many Vancouverites. On Social Media, we see a steady rise with local followers. By increasing social media presence we have achieved a consistent and constant growth of the Coldwell Banker Prestige Realty’s social following.
Dedication To Results
Paving a foundation for future digital marketing success, to date some of our achievements include:
- 61.89% Increase in # of Local Followers
- 52.5% Increase in Engagement through Social Media